Cosmic Summit's Inaugural Conference Sold Out in Under 90 Days.

A group of people

The Setting

Client: Cosmic Summit

Industry: Events and Conferences

Case Study Duration: 90 days

The Cosmic Summit, a first-year event, faced the challenge of building a comprehensive digital presence from scratch and selling tickets to both their in-person and online events. They approached our team with the aim of creating a strong brand identity, curating engaging content, and fostering consistent audience encounters. Our goal was to develop and execute an effective generation strategy that would not only attract attendees but also establish a foundation for promoting future events and products.

Goals:

  1. Develop a strong brand identity for the Cosmic Summit

  2. Ensure consistent audience encounters across multiple platforms

  3. Sell out their in-person event

  4. Sell tickets to their online event

Our Strategy

Our team focused on the following core aspects of the Cosmic Summit's audience generation strategy:

  1. Brand Identity: We crafted a unique and memorable brand identity for the Cosmic Summit, including designing a logo, color scheme, and visual language consistently used across all marketing materials and platforms.

  2. Content Curation: Our team sorted through vast amounts of content to identify the most engaging and interesting parts suitable for social media. We repurposed this content into digestible formats, such as short videos, infographics, and blog posts, to create a diverse range of engaging content for the target audience.

  3. Consistent Audience Encounters: To ensure that the Cosmic Summit was consistently encountered by its audience, we implemented a robust social media posting schedule, targeted advertising campaigns, and strategic partnerships with influencers and industry experts. This approach allowed the Summit to maintain a strong presence across multiple platforms, increasing the chances of audience interaction and conversion.

  4. In-Person and Online Event Ticket Sales: We leveraged the strong brand identity, engaging content, and consistent audience encounters to drive ticket sales for both their in-person and online events. Our targeted marketing efforts focused on promoting the unique value of attending the Cosmic Summit and offered incentives for early ticket purchases.

What Happened Over The 90-Day Period

  1. Curated engaging and digestible content for social media, resulting in over 4,000,000 unique views

  2. Achieved consistent audience encounters, amassing over 18,000 followers across three different platforms

  3. Sold out the in-person event, generating over $250,000 in revenue

  4. Online ticket sales are generated consistently every day

Conclusion

In just 70 days, our team successfully helped the Cosmic Summit achieve all of their goals. We established a strong brand identity, curated engaging content, fostered consistent audience encounters, and ultimately drove ticket sales for both the in-person and online event. This comprehensive approach not only attracted potential attendees but also laid the foundation for the Cosmic Summit's future growth and success in promoting subsequent events and products. Our collaborative efforts have not only met but exceeded the client's expectations.

If you want to learn more about how we helped Cosmic Summit and how that can apply to you, book a call with our team today.

Cosmic Summit's Inaugural Conference Sold Out in Under 90 Days.

A group of people

The Setting

Client: Cosmic Summit

Industry: Events and Conferences

Case Study Duration: 90 days

The Cosmic Summit, a first-year event, faced the challenge of building a comprehensive digital presence from scratch and selling tickets to both their in-person and online events. They approached our team with the aim of creating a strong brand identity, curating engaging content, and fostering consistent audience encounters. Our goal was to develop and execute an effective generation strategy that would not only attract attendees but also establish a foundation for promoting future events and products.

Goals:

  1. Develop a strong brand identity for the Cosmic Summit

  2. Ensure consistent audience encounters across multiple platforms

  3. Sell out their in-person event

  4. Sell tickets to their online event

Our Strategy

Our team focused on the following core aspects of the Cosmic Summit's audience generation strategy:

  1. Brand Identity: We crafted a unique and memorable brand identity for the Cosmic Summit, including designing a logo, color scheme, and visual language consistently used across all marketing materials and platforms.

  2. Content Curation: Our team sorted through vast amounts of content to identify the most engaging and interesting parts suitable for social media. We repurposed this content into digestible formats, such as short videos, infographics, and blog posts, to create a diverse range of engaging content for the target audience.

  3. Consistent Audience Encounters: To ensure that the Cosmic Summit was consistently encountered by its audience, we implemented a robust social media posting schedule, targeted advertising campaigns, and strategic partnerships with influencers and industry experts. This approach allowed the Summit to maintain a strong presence across multiple platforms, increasing the chances of audience interaction and conversion.

  4. In-Person and Online Event Ticket Sales: We leveraged the strong brand identity, engaging content, and consistent audience encounters to drive ticket sales for both their in-person and online events. Our targeted marketing efforts focused on promoting the unique value of attending the Cosmic Summit and offered incentives for early ticket purchases.

What Happened Over The 90-Day Period

  1. Curated engaging and digestible content for social media, resulting in over 4,000,000 unique views

  2. Achieved consistent audience encounters, amassing over 18,000 followers across three different platforms

  3. Sold out the in-person event, generating over $250,000 in revenue

  4. Online ticket sales are generated consistently every day

Conclusion

In just 70 days, our team successfully helped the Cosmic Summit achieve all of their goals. We established a strong brand identity, curated engaging content, fostered consistent audience encounters, and ultimately drove ticket sales for both the in-person and online event. This comprehensive approach not only attracted potential attendees but also laid the foundation for the Cosmic Summit's future growth and success in promoting subsequent events and products. Our collaborative efforts have not only met but exceeded the client's expectations.

If you want to learn more about how we helped Cosmic Summit and how that can apply to you, book a call with our team today.